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Biotherm was founded in 1952 with the idea of creating cosmetic products with the help of new technology. It is considered a green company as they take measures to protect the environment. In 1970, the firm came to an agreement with the L'Oréal group. Thereafter the French company began to grow and gain international prestige being considered a luxury cosmetics brand. The XXI century man gives more importance to his appearance. For this reason, Biotherm laboratories are investigating to launch new products for men skin care.

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